Today’s mover’s project is comment drivers. Now, this is a really hard category to measure. It requires looking at multiple posts with the same people commenting on them and seeing if there is a trend. The trend can be one of three distinct results:
1. Comments are made, but the post doesn’t have a big increase in views or other comments
2. Comments are made, and the post gets many more comments, but views are not increased
3. Comments are made, views and additional comments are high
(please note, this was captured over multiple posts. Many authors drive one or two posts in a week, the group of four drive nearly every post they are commenting on)!
First, this cannot be measured in one post. It has to be measured on multiple posts. We have to watch multiple people, control and subject to use the experimentation model. The other thing is we are limited by time. I only watch posts for over 72 hours. Here is what I do. First I pick ten authors a day. I then mark every single post (and save the URL) I think a return to that post it pushes me to 30 posts a day reading, so, for now, I am only looking at these on the weekends. I have completed two full weekends evaluation and want to share the results I have so far. I finally realized why many people follow them if you don’t comment on my posts I won’t comment on you posts rule going through this for the past two weekends. It does matter when people comment on your posts. A lot in fact, much more than I would have guessed.
That said, the six folks listed here will get you many more comments and views on your posts!
High (moves views and comments with every post they comment on)
Medium (more comments but no great increase in views)
Light (small increase)
This is the single hardest category because honestly, everyone in the light category does move into the medium and high category for one or two posts in a week. The folks in the high category move 10-12 posts per week other than their own. Interesting if you get comments from 2-3 of the High Comment mover on your post, watch the views on that post, it will be more than 100 views within 48 hours.
My next experiment is around what happens when you change the time of day you post. I am not sure how to test that effectively yet. As the reality of the time of day is hard to tell since no authors can guarantee their post will end up with XX views and XX comments before they post it!
Thanks to all and thanks to the comment movers (the last category has 14 members my apologies for not listing all of you!).