Processing vs brain storming represents an interesting question. I have personally struggled with the two concepts. Over the years during brain storming meetings I have learned to not critique ideas and concepts. The reason for that being of course it encourages more and more ideas. Its actually a component of the law of innovation.
Corollary 8: Actions drive ideas as much as funding. Ideas are innovations in the pupa stage.
Where actions represent that influencing factor for the idea that could become the innovation. The concept is that ideas are the pupa stage of innovations. Sometimes a pupa spends too much time building a cocoon and never becomes a butterfly. There is no way to cut though the many layers of cocoon to fly.
The cocoon represents both a place of safety for a time while the innovation germinates but also a place of hiding where the innovation may never see the light of day.
In fact if you see the image to the right you will find that there are within the concept of the idea moving to the cocoon five distinct stages.
First is the protection of the cocoon. This in the world of innovation is truly the creation of a working prototype.
Second is emerging to a small audience from the safety
Third is releasing something that is a prototype to see if in fact it could fly.
Fourth is actually spreading and verifying the flight mechanism (wings)
Fifth is an adult butterfly (or innovation) ready to meet the mass market (and given that innovations can lead to innovations perhaps create the next butterfly.)
Now this represents only the concept after it exists. Before when it is still an idea there are steps as well. The cocoon represents the creation of an actual prototype before the prototype there are stages of the idea itself that are relevant as well.
Germination of the idea - (walking, mowing, reading, watching TV, Listening to music, typing on a keyboard, on your cellular phone etc.) something comes to you. There might be a better way to do X.
Examination of your idea – you look around to see is anyone else doing this or thinking about this?
Socialization of your idea – the risky phase. Many ideas disappear right here. Not because they are bad ideas but because the reality of communication. The wrong thing is said by the wrong person about the idea and it dies for a time.
Modeling of your idea – interesting its passed the first three and you are encouraged to put it down on paper and see is it even possible?
There are many pitfalls, problems and in the end things that go bump in the night in this process.
more to come…