A conversation about SEO

I have been posting fun author tips and information about SEO. Let’s take today as the last day in this series to think about what, why, and how. I have a friend that always talks about Why we do things, drives what we do and how we do it. When you’ve attended a few of his sessions, he says that to Why drives what and how. In the world of SEO, the thing that catches attention is why. The title is the way of an article. Each of us, wandering the online world, often stop and read things that have catchy titles. I also know, by the way, if the title is catchy and the content isn’t good, we don’t often go back to that article, or sometimes even go back to that site.

Many internet sites support two distinct types of SEO entry, as discussed yesterday, Tags and Titles. Catchy titles will drive attention. But the reality of catchy titles has to be backed up by interesting content. Go back into your old Virily posts. Consider the types of titles you’ve used. Do some exploration and see if you have any posts that have more than 300 views. What was the topic you discussed? For me, I have two distinct categories that I tend to post in. The wander project will normally within 20 days of being shared reach 100 views. My technology posts often reach about 150 or more views in those 20 days. However, those posts still get views far longer.

For example, I recently shared a very high view, low comment (it has many comments now, but originally did not) post. In fact, since sharing the post, it was picked up another 120 views. Good for the site, good for me! But the real benefit for the site is the roughly 1100 external views that post has generated. It was a topical piece about a robot from roughly three years ago. It has 1200 views on Virily today. The title Just another shameless review meet Jibo is a title I’ve used before. It is also a tag I use on occasion. The first time I released the article on Virily 3 years ago, it got 100 views. Three years later, with no sharing until recently, it has gotten around 900 external views from Google and Bing searches.

I understand the frustration a lot of authors have, we don’t get credit for sharing or for the external views. But the site does, and ultimately the site pays us, so it is a good thing.

Take a look at your old posts, do you have some gems like the one below?

https://virily.com/technology/just-another-shameless-review-meet-jibo/

.doc

Technical Hodge Podge

Today I wanted to start off mentioning Alex’s artwork. Mr. Ledante is an incredible treasure here on Virily! I truly love his artwork! He nicely printed one of the coolest pictures he was working on (I call it my Dr. Strangelove picture). I wanted to share the picture sitting in my Ledante Gallery. I have room for more of his art, just NO TREES!

Hodge Podge:

1. I do wish to retract something I said yesterday. I do get so many great private messages; the points made by several other users makes me realize I overreacted. I am just going to save the nasty ones I have right now, and if I get more, I am going to share them. I truly do believe that it is ok to send a private message. It is not ok to attack another author in Private Messages or Comments.

2. The other side of today’s post is focused on something Diana wrote. She asked the question Cell camera versus stand-alone camera. I was interested in her point of view, and I agree with what she posted, in particular, that there is so much more you can do with a camera. I’ve written about this topic many times over the past five years (Niume and Virily), but I did want to call out Diana’s great article!

3. Ghostwriter asked another interesting question (she asks a lot of them!!) Would we use a word. #usethiswordflummox we got to pick the word. I picked the word Flummox. Baffle, bewilder, and mystery is the common tongue definition. It has, in the past, also been used to describe people that are clumsy (me!). The smokescreen was to Flummox, the enemy! My example of how the word is sometimes used in common conversations.

4. I removed a bunch of cables yesterday. Ghostwriter has informed me (fairly) that I am going to need the cables later if I get rid of them. I went through and made sure I had two to three of each type of cable and put a USB cable with each of the devices in my office, so there is no way I will ever run out of cables. I still had more than 100 cables that are on the way to high school. Someone else will be able to power, connect and replace their USB cables. I found more than 30 of them that hadn’t ever even been used.  I also discovered I had more than 200 ethernet cables stuck in an old tub. I forgot I had them there. Those I am talking to the high school. They have more computers and more need for lots of ethernet cables!

Sometimes you have to get all the stuff in your head out and somewhere else! Thanks for reading, now that it is out of my head I can move on today!

.doc

Innovation continued

What we often ask ourselves what do I do with this part? We all know the one I am speaking of. That one part that we have from putting something together that is left over. We look at the part for some time trying to figure out if we made a mistake or if in the process of putting the new thing into the box they carelessly including one extra part. That isn’t as bad as nearing the end of the project only to find one part missing.

An innovator doesn’t see it as one piece short for them that is an opportunity to solve a problem creatively. An innovator doesn’t see it as one part too many either. They see that as the start of a new adventure, and they already have the first part in hand.

I have worked with innovators for many years. Each of them has a unique footprint and leaves behind a unique mark on the world. The two largest US-based crowdfunding site (there are many more in the US and throughout the world) Kickstarter and Indiegogo have hundreds of them often lurking waiting for the right moment.

Based on that lurking and then sudden appearance there was a conversation online about driving innovation. It was as much about the workings of innovation and the why of why people innovate. At the end out of that conversation and several hours spent considering the aspects of innovation was born Andersen’s law of innovation and its corollaries.

The initial conversation began with a discussion of Percy Blythe Shelley’s great poem Ozymandias. In particular, the conversation focused on the meaning of the poem:

Ozymandias[1]

I met a traveler from an antique land Who said: “Two vast and trunkless legs of stone Stand in the desert. Near them on the sand,Half sunk, a shattered visage lies, whose frown And wrinkled lip and sneer of cold command Tell that its sculptor well those passions read Which yet survive, stamped on these lifeless things,The hand that mocked them and the heart that fed.And on the pedestal, these words appear:`My name is Ozymandias, King of Kings:Look on my works, ye mighty, and despair!’Nothing beside remains. Round the decay Of that colossal wreck, boundless and bare,The lone and level sands stretch far away”.

[1] Ozymandias a poem by Percy Blythe Shelley

The future is coming….

One of the things smartphones do is changing the pocket paradigm. Phones that once easily fit in your pocket don’t always do so now. But, the abilities of headsets and other things like that, mean you don’t have to dig around in your pocket as much. You can quickly answer calls on your headset. You can check the weather and some other integrated things without removing the phone from your pocket. If you add a smartwatch, you can even interact with your phone, from your wrist.  What is available to your phone now versus 10, 12 years ago is impressive. The first releases of smartphones did not include GPS’s. They did not include camera options, and in many cases, they were bound to slower memory (external).

The rise of the iPhone changed that and frankly between Apple and Android phones today what was and what it isn’t even comparable. I remember when the first phones with GPS shipped. I remember when the first phones with Cameras shipped. These changes were market movers. The next change for cell phones will be the releasing of 5g. Now fifth-generation cellular or 5g is a different beast than 4g or what we commonly now call LTE. As you consider 5g the change is massive for applications. Applications suffer when networks have what is called Latency. Latency is the time between you asking a server for something (my I log in) to the reality of the server responding to you (yes, your credentials are accepted you may log in).

5g will make real-time facetime conversations or real-time video conferencing on your cell phone easier.

The question that comes to me is what else will be added to cell phones (and intelligent cars) that we don’t have today. 5g opens the door to data. It also opens the door to evaluating where and how you consume data today. The smarter the organization is, about data the better off its users will be. Tomorrow will bring information truly at our fingertips and the capacity to share, interact and drive that information.

The future of technology is going to be 5g! The change to smartphones is going to be huge.

.doc

On portable and wearable IoT

The shift to portable and wearable computing.

  • Dick Tracey – had a wristwatch radio that he used to communicate with the rest of the police force.
  • Captain James T. Kirk – had the communicator that connected him with the Enterprise.
  • Maxwell Smart – oh the beloved shoe phone.

Those devices were small. One portable and one wearable. Later they modified the communicator to be wearable as well. The point is that the vision of portability and wearability is yet to be completely fulfilled.

What cannot be worn or carried in your pocket? A printer? Well for sure a plotter can’t be. A color laser can’t be (imagine the burns that would cause). But there is a project on IG that would, in the end, allow you to basically carry a printer with you. Simply connect it to your computer, upload the file you want to print and let the printer loose on the paper. Effectively letting you create plotter sized printouts with a printer you carry in your pocket.

As I’ve said before the three categories (Stayable, Portable, and Wearable or SPW) within the concept of IoT are easily identified. You could for those of us who grew up in the computing world of the 1990’s add luggable but how many people want to throw out their shoulder carrying a device around? I know I did but I don’t any longer.

Three things that will emerge that make the SPW shift even further to PW. I am listing concepts that aren’t quite real but in the end are pretty close.

  • Solar Energy Thread, the thread that can be used to make clothes and backpacks/bags that can, in the end, conduct solar energy to a battery. Why? This increases the total available power you have for the devices you are carrying ergo greater time away from a power cord. Fashion conscious? Then have a solar thread bag!
  • Higher conversion solar power collectors (moving closer to 90% capture rates for solar power)
  • One charging format for all devices.

Personally, these three starting with number 3 first and moving up the chain will be game changers. One charging format for all devices will become more and more critical (be it that everyone adopts lighting or everyone adopts a flavor of USB – I don’t care just pick one for everything). The first one will allow all of us to throw away the 100 or so cables we have to carry to connect various devices to various other devices. Ending up with only a single charging and syncing cable for portable devices also reduces the number of times we have to drop everything and look for the sync cable for a device.

The move is on. What once was only Stayable is moving towards portable. What once was only portable is moving to wearable. What will wearable move to?

/doc

Tech Wiz

Tech Wiz trying to make blogging sites better….

There are a few things that I know are important to me over the years. Ethics is one of them. Ethics is all about not just how you treat other people but your reaction to that as well. I know that it is important both how you treat people but also how you react to people. I am far from perfect, I know but I do try. Trying is the best we can ever do. All of this comes from my thinking about influencers on blog sites. For example, one of the things you could get from the Admins at Niume if you asked and waited was who impacted your posts the most. I would love to get or see that for Virily. The reason has nothing to do with suddenly no longer following writers. It is more to understand what posts are impacting what people.

I do not interact with users that are abusive. I don’t interact with users that try to avoid the rules. In both of those cases, it is part of my ethical view of the world.

Based on that considering my theme I would love to see the following stats from Virily.

  1. People that read my post and bring other readers with them.
  2. People that read my post and bring the community with them.
  3. People who use punctuation marks (more than 5) in their comments. I want to sort these so I can ignore them.
  4. People who copy and paste comments. (same deal ignore these).

I have roughly an hour in the morning and an hour at lunch. I don’t have a huge amount of time to spend beyond responding to legitimate comments and interacting with authors whose posts I want to read. I do understand that my time is important. I also understand that when I read and comment on somebodies post, I want them to know that I took the time to read the post and comment on the post. It bothers me when I post a heartfelt blog, and the comments are all “nice pictures.” Thanks for that, I will respond to many people when they do that, but it bothers me a little.

I know this is my issue, but it is something important to me.

.doc

Tech Wiz

Enter the dusting robot…

Alexander Graham Bell famously asked his assistant, Watson, for help after spilling something in the Laboratory. The reality of that ask was that Watson was in another room, and it was the first message sent via the technology that would later be known as the Telephone. Bell, whose wife was deaf, was trying to invent something to help his wife hear. Instead, he changed the world, although he didn’t know that at the time. Yesterday I got a spreadsheet via email after shutting down my work computer. I needed to review the sheet and make sure it had the changes I had made to the original incorporated but frankly looking at Excel on your phone screen isn’t easy. Then I remembered, there was a way to see it much larger.

I walked to the dining room and launched the Keecker application and shared my screen from my phone to the wall. Ok, I shared my phone screen to Keecker and Keecker shared it with the wall. I could see the screen now projected on the wall. Just that projection ability alone makes have a portable projector worthwhile! Come here Keecker; I need you! Now if only Keecker could also wield a duster. The iRobot Roomba does a great job of vacuuming the floors (again four dogs living in the house now, we end up with lots of hair on the floor, often). Every day around 1 pm, Roomba kicks off its daily vacuum routine and cleans the floor on the main level. Now if Roomba could dust as well as vacuum the main level that would be a winning combination.

Can you imagine the delicacy a dusting robot would have to have, plus the dexterity? The things we need to be dusted are higher in the air, on shelves. Or on the mantle over our woodstove. Or, anywhere in my office (it is dusty). I know if we hadn’t ripped the carpet out of the twins bedrooms, their rooms would still have a layer of dust on the shelves and furniture (other than computer desks and beds things they use every day). The dust in places in their rooms was five years deep. I know that because we replaced the last floors in our house nearly five years after buying the house (we have carpet in two rooms now, the master closet and my office all the rest of the floors are wood or tile).

A dusting robot would be really useful!

.doc

failure to dust…

finding new tech markets…

There are many things I have chased for many years. Technologies that I thought would be well, better than the ended up being. I spent some years chasing the projection laser keyboard. I finally found one that works well, but that quest took many more years than it should have taken. There are some other things that I have chased. 3d printers and 3d scanners are technologies I’ve chased until I found the answer to my issues. Sometimes when you chase new tech, you have to realize you are going to fail overall. Failure isn’t a bad thing. Everyone on earth fails at least once in their life, or in my case I often fail once a day. Failure is something we all have to consider and prepare for, period!

I seek technologies for two specific personals and some professional requirements. For me, it is comfort and time. Comfort, when it comes to technologies are technologies that help me feel better. Nice speakers connected to the music I love would be an example of comfort technologies. The other thing I seek from technology in my personal life is saving time. I understand that if it takes me a little time to learn a device, but over time I will save time that’s ok.  Time is one thing we never have enough of. Those are my primary personal drivers for the technologies I consider. I do at times also evaluate the impact of technology on the world around me, but that is less critical for me than the first two, Comfort and time.

Professionally, however, I have to consider a few other things, and the impact of technologies becomes more critical. I often argue the importance of markets when considering technologies professionally. That’s why I number of crowdfunding campaigns have reached out to me, helping them make a reality TAM (TAM is Total Addressable Market). The reality of markets is this, potential vs. real. If the market for technology is 1 dollar, you as a company will be able to control less than a dollar. Where that dollar has multiple slices what you are aiming for is initial control of more than 60% of the market. That sadly has nothing to do (in many cases) with your tech and more with your market plan). Controlling more than 60% can get you in trouble with the various global governments (monopoly) controlling less than 50% is ok as well, but then more critically what is the size of the overall market. The reality of technology for me is often the overall reality of the potential market the technology impacts.

,doc

technologist…

2018 the year of AR 1.0

The lack of noise today without a roofing crew on the roof of our house has pushed me to a more whimsical and philosophical mode today. I do from time to time wander down the path of whimsical.  In the world of technology, whimsy is not always as simple as it can be in the world of poetry and blogging. Between Donatella and her system view of technology and John Boyd’s OODA loops, we find little whimsy. Whimsy, after all, is a variable in an equation. Today, however, I do have a somewhat lighter, somewhat whimsical thought process. I read an interesting article proposing that 2018 was the year of Virtual Reality 2.0. Or VR 2. The reality of VR is the 1.0 products haven’t shipped yet. We are still well before the first major products. They weren’t, I would say at this point they were the year of VR.05. We have iterated VR to .2 now. VR 1 is coming.

(Dylan’s VR Dog Experience does not involve technology if anyone was interested)!

Virtual Reality will continue to improve. There are some solutions available now on the market, some VR concepts. I’ve played with several and find all of them lacking in one way or another. Technology that is hard for all to use becomes extremely niche. If to join in the fun you have to master the use of a joystick or a game controller, then well not all will succeed. I know that reduces my chance of succeeding.  VR and its cousin AR have that limit today. AR opens interesting doors that VR will follow through eventually. The interesting initial reality is the Hololens Technology from Microsoft. Where you can suddenly have a heads up display for a repair person that will allow the tech to see the system the way it should be. Using the HoloLens cameras to determine if, in fact, the problem is something already known by simply scanning and comparing. But also for the tech giving them a “this is now to do it” walk through using the AR tech as teaching, supporting and guiding toolset.

Sadly, and truly it is sad for me to say this, 2018 is not the year of AR 2 and VR 2. It is the year of 1.0. The initial promise of the features and functionality of the technology. The ending of the vaporware reality of what we have today providing us with the glimpse of beyond what is possible. AR technology is just beginning to add value in the world around us. You can buy a HUD or heads-up display built in, or added to your car. It augments the information you have, while making it easier to interact with your cell phone and yet keep your eyes on the road. Oculus and ANTVR have realized impressive VR headsets and VR environments for the computer. Microsoft has both Hololens and some VR headsets you can connect directly to Windows 10. All of these products (and again I’ve used several) give you a great starting point. They are the open door of the VR technology. They, like the AR headsets and HUD displays, are, however, only the 1.0 promise.

2018 is the year of VR 1. When it reaches the point where millions of people are using it, we can talk about 2.0.

.doc

tech wonderer

Of networks and security…

I spent many years learning the concepts of wireless networking. Not that wi-fi is difficult, nor is networking, rather there were some paths in the beginning, and I learned several of them. There was the concept of packet radio and the concept of what HAM radio operators use (also packet radio but over much longer distances). Its why I always tell my friends have more than one network and more than one wireless router. The 1 to 2 % overall lost bandwidth is much better than everything cramming into the single point of failure causing your network to lose 10-14% of its overall bandwidth every single day. Two Netflix connections in your home result in a much different network profile than one does.

Author’s Note: Today well actually yesterday a glitch in my network cost me a time-lapse weather video (it ended up being 2 seconds instead of the usual 18-20). It can bite anyone, at anytime!

The reality of networks is that they are not built to be set and forget. But I suspect there are many people that have purchased a wi-fi router and have used the default admin password of 12345678 or Password and have not changed it. At the very least make your password the date of the year and day you met your significant other. Less likely something that someone could easily know about you. Security is as much paying attention as anything. Set and forget is a horrible reality that people need to move past. The first thing I recommend is that every 45 or so days you change your router password and that you change the WPA or WEP key that your router uses unless you are using a 24 or longer character string password. Those are harder to remember and much harder to steal.

My father always said keep honest people honest.

When it comes to security in your home, life and beyond just take a few simple steps to keep yourself safe. Remember as I have said many times before there is no central windows computer. No one could sort through the billions of error messages put out by the computers of the world every day and find the five specifics to your computer. It isn’t possible, probable and it just won’t happen. Be safe, have fun and remember the best person to watch your back, is YOU! No one else knows what you do, what you love, and where you go other than you (and maybe your family). But not all of your family is with you all he time, so be careful out there.

.doc

technologist