The Rise of Cloud Brokers….

cloud brokerI had a discussion yesterday with someone that I wonder about. It was one of those discussions that afterwards you wonder, what exactly started the conversation. We ended up talking about the concept of cloud brokers. Yes, I know that is not a topic of conversation that most, if in fact any people bring up or have. Even at the geekiest holiday parties. The conversation was around technology and what is coming, I postulated as I have been for the past several years that brokers will rise. In fact, for the most part they have, but the overall concept left now is the automation.

The person in question does not see the value in brokers. I understand that, although I don’t understand the market logic of denying brokers. I think there are many organizations that will benefit from broker technologies. In fact, I think personally that my concept of the City Broker remains a variable way to solve the initial implementation problem. I also see value in a US Federal Cabinet level agency have its own broker to build and deploy solutions.

Most people today look to the market as it has been for the past 10 years. It is evolving and as is often the case those who spend to long standing at the edge of the cliff looking at the sunset are the ones that get left there when the tour bus packs up and drives away. For a variety of reasons brokers are coming. The what and who of that eventual automation is the question.

EvolutionI believe it is critical that cloud brokers be of two distinct natures. The first is the inward facing broker, not that it only has internal services. Rather than for large companies or US cabinet level agencies the broker is run within the organization, both owned and managed by that group. The second broker is a broader municipal or regional government broker service. The goal of the second is to create a safer stronger overall computing environment.

The reality of hackers is that they will find weakness in systems. Therefore, the stronger the walls of the system the better everyone will be. The security framework that a municipal broker can offer is pretty big. It won’t solve the problem, but it will start the process of moving a little further and a little faster towards a better place.

For large corporations or cabinet level US Federal, or for large government sponsored agencies throughout the world having a broker internally gives them a couple of layers of control. They can enforce strict you cannot build in the cloud without approval rules. They can also manage the cost and the reality of systems. Look, I’ve moved applications to the cloud at the request of customers many times. I’ve told the customer at the time that the applications didn’t need three, four or more VM’s but I was over ruled. With a metering system in place such as what a broker can offer, you gain the ability to know which systems are over preforming (need to increase the number of VM’s) and which ones are under performing (reduce cost by releasing machines).

DevOpsEffetely and in reality, brokers are inevitable. I believe given the concepts laid out in this paper the broader reality of cloud brokers will become real in a short-term view. By short term I figure 24 months for the rise of the internal agency and large corporation brokers. That is just a good financial decision for the two to make. The city broker is one that will take longer, but is one that will benefit many more people throughout the world.

The last component of the overall concept of brokers is the reality of the coming tide, IoT. The value proposition of the IoT explosion is amazing information. The really bad thing is security and data management. Not traditional data storage, but live feed massive data what do we do with it? That data management layer begs for an IoT broker, given the reality of how devices connect it also calls for an integrated gateway layer that sits in the cloud (there are three available right now, Azure’s IoT device gateway, the IBM BlueMix and the Amazon IoT gateway).

I walked away from the conversation realizing that the distance between where someone is, and the future isn’t how far can they see. It is ultimately being they willing to actually look.

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Broker lover, cloud dreamer