More City Broker, IoT use and business case development

iOtContinuing my theme of the past two days building out the business and use cases for IoT generically across a number of industries. Today doing a little mix and match with technology applied to business problems and the case for that specific application.

Yesterday I talked about the use cases and in particular the use case that would drive the concept of the City Cloud Broker. Where a city or regional, or state government would provide a service “Cloud Broker” for residents. The “City Broker” would then offer a “City Marketplace” or to be technically correct the City Marketplace is really an ITSM Services Catalog. It wouldn’t however, only IT services from the state or local government. As more and more government services are brought on-line the state, regional or City government would offer them via this catalog. This would include an IoT Services Broker. Additionally, this would also include city buying services. The city has to buy office supplies anyway, so in this system they would offer the catalog of office supplies, Hardware and other purchasable systems to the residents and business of the city. This allows for the creation of an incubation system that supports small and innovative businesses, while at the same time reducing the cost of operations for large companies as well. The buying power of 100,000 people is awesome, but the buying power of 4,000,000 or more people is well beyond that.

From the city perspective the business for this is pretty easily defined. There are costs associated, risks association and value associated with building a city broker.

· Establish a monthly billing cycle for Cloud Broker Services

· Establish the physical goods component of the City Marketplace. Place a .5% markup (delivery) for all items ordered. The cost of goods will be less as the buying power increases.

· Offer add on or additional security services from the City Broker to reduce threats. Fund this initially out of the City Broker fees, but later include add on or additional security services for home users.

The three revenue and value streams are pretty easily defined and could be considerable. The buying power would allow the city to offer cloud, IoT and physical supplies as a competitive rate. In order to support existing organizations set-up affiliations with Office Supply companies, that would allow city broker clients to receive discounts in store for quick or emergency purchases.

Security services are the area where there is significant value.

Use Case



Cost structure

Home Internet security services.

The ISP’s affiliated (network services) with the City Broker offer home security service. (Internet only) this is a black box installed between the wall and the router in the home.

Black box that scans inbound and outbound traffic

Security team at the City Level

ISP charges a monthly fee for service, City gets a percentage of that for the update and maintenance of security. Users get greater security at home. Businesses have more flexibility as well, paying additional money for even greater security for their users.

For an additional fee business can pay for add on security for the overall system allowing users personal home security, increasing access security for businesses and allowing City Security teams to increase the overall security of city services (because the traffic can be managed and controlled).

These services allow greater flexibility for business just starting out. It also reduces the likelihood of malware and other issues that are known from being on the computers of city residents. You decrease the risk of on-line service, for known malware by doing it this way.


City Broker and City Marketplace designer