The rise of the Smart Camera…

I know I have had this argument before and I am probably wrong but still I am going to argue it again.

1. Digital cameras are not dead.

2. The cell phone camera will ultimately create a new digital camera market.

A few years ago watches were dead. No young person would be caught dead with a watch. Sure people like me still had them, but I was on the edge of the watch crowd. I wanted a connected watch, a watch that would interact with what I was doing. A Smart watch. The birth arrival of Smart Watches has recreated a market for watches.

I think the reality of cellular phone pictures will cause a rebirth of a specialized digital camera market. Mostly because while you can do virtually anything with a digital camera, it can’t do everything well. In fact there are few things cellular cameras do well. A very person once told me that the Swiss Army knife approach makes cellular phones bad at many more things. The very first thing – I have 22 gig of space on my iPhone. I have 128 gig of free space on my digital camera. Over the holidays I took (and my sons took) 600 images. They are now (see below) available via the many systems I share images on.

PIC_0524

Digital cameras are good at two things. The first is capturing and storing the image. The second is image quality. I think what will happen is the smart camera. There are cameras at the edge of the smart camera concept now. They do auto focus and image adjustment while the image is taken. The iPhone or Android phone camera today can take slo-motion video but anytime you do special types of video you run the risk of shaking. Not the video, the actual device shaking in someone’s hand.

The market for specialized digital cameras continues to grow. Cameras you can take underwater several hundred feet. What I suspect is coming next is the broad concept of a smart camera.

What is a smart camera. First off, not a single camera that is shipping today although there are many that call themselves smart cameras. They aren’t.

A smart camera connects to your cellular device and is aware of where you are, what the context of the situation is and what type of shot needs to be taken. A smart camera combines still and video in capturing moments. A smart camera adjusts to the lighting, ambient noise and type of activity that is happening around it. Try taking motion images with your cellular phone that play out from your left to your right. See the image begin to shake as you pan across your body. A smart camera would fix that on the fly.

Would the smart camera always be on? That is a question I wonder. What does it look like? Would it be attached to your cellular device?

Questions that will be answered as we wander this topic.

.doc

Smart Camera Advocate.